Analyst I, Core & Inno Capabilities

Overview

Analyst I, Quantitative Research within the Insights & Analytics function at General Mills India Center, Mumbai. The role leads in-house quantitative consumer research and delivers insights that support US business and brand decisions.

What you'll do

• Manage quantitative research projects end to end, from questionnaire design and survey programming through data analysis and reporting.
• Apply advanced statistical techniques such as heat maps, driver analysis and cluster analysis to identify patterns and trends.
• Design and execute methodologies including concept test, product test, MaxDiff, conjoint analysis, usage and attitude, and segmentation.
• Create stories from insights using compelling narratives, visuals and data-driven evidence.
• Learn and apply new tools to find solutions to business questions.
• Establish best practices, standardized ways of working and internal benchmarks.
• Partner with external research agencies to ensure projects meet agreed timelines and quality standards, and lead vendor partnerships independently.
• Connect with internal stakeholders to understand requirements and recommend research methods with minimal manager supervision.
• Act as a trusted advisor and go-to person for stakeholders on research questions, and communicate key findings to stakeholders and leadership.

What you'll need

• 2 to 3 years of relevant market research experience including quantitative research, client management, questionnaire design, data analysis and reporting.
• Master's degree or MBA with specialization in Marketing or Market research.
• Strong written and verbal communication skills.
• Experience with research methodologies such as concept test, product test, brand tracking, MaxDiff, conjoint analysis, and usage and attitudes.
• Ability to multitask and manage multiple stakeholders, vendors and projects together.
• Strong time management, teamwork, critical thinking, analytical and influencing skills.
• Openness to learn, and willingness and drive to make meaningful business impact in all projects.

Nice to have

• Has independently led multi-country quantitative research studies.
• Experience working with cross-functional teams.
• Experience working with the CPG industry and global markets.
• Experience on DIY research platforms such as Qualtrics or QuestionPro.

Details

• Location: Powai, Mumbai, Maharashtra, India (General Mills India Center).
• Operates as part of General Mills' global model, with day-to-day work direction closely connected to U.S.-based functional partners and managers.