CPW Analyst II, Consumer Insights

Overview

Analyst II, Primary Research within the Consumer Insights team at General Mills India Center, leading in-house quantitative consumer research and supporting business segments including North America Retail, Pet, International, North America Food Service and the CPW business.

What you'll do

• Manage quantitative research projects end to end, from designing questionnaires, programming surveys and writing discussion guides through data analysis and reporting.
• Apply advanced statistical techniques to identify patterns and trends in data.
• Create compelling narratives, visuals and data-driven stories from insights.
• Learn and apply new tools to find solutions to business questions, including tools developed in-house and by external vendors.
• Partner with external research agencies to ensure projects are completed within agreed timelines and quality standards.
• Connect proactively with internal stakeholders to understand requirements and recommend suitable research methods with minimal manager supervision.
• Act as a trusted advisor and go-to person for stakeholders on research questions.
• Communicate key findings effectively to stakeholders and the leadership team in meetings.

What you'll need

• 4 - 6 years of relevant market research experience including client management, questionnaire design, discussion guides, data analysis and reporting.
• Master's degree or MBA with specialization in Marketing or Market research.
• Strong written and verbal communication skills.
• Experience in different research methodologies.
• Ability to multitask and effectively manage multiple stakeholders, vendors and projects together.
• Strong time management, teamwork, critical thinking, analytical and influencing skills.

Nice to have

• Led or worked on multi-country primary research (quantitative) studies.
• Worked at a leading market research agency such as Kantar or Ipsos.
• Experience working with cross-functional teams.
• Experience working with the CPG industry and global markets.

Details

• Location: Powai, Mumbai, Maharashtra, India.
• Applicants must meet minimum age qualifications in the country in which the job is located.