Analytics Lead - UPI Product | Experience : 7-9 yrs

Overview

Lead product analytics for Paytm’s UPI surfaces, owning analytics strategy, measurement, experimentation, and scale analytics.

What you'll do

• Own end-to-end analytics charter for one or more UPI surfaces, from metric definition to insight generation.
• Build a source-of-truth framework for north-star and guardrail metrics across the UPI funnel.
• Diagnose UPI journey friction using deep-dive analysis, cohort studies, and funnel decomposition.
• Define and monitor SLA, success-rate, and latency benchmarks and build alerting/anomaly detection.
• Own experimentation for A/B tests across the UPI funnel and drive statistically sound test-and-learn.
• Build root-cause analysis playbooks for payment failure spikes and incident-linked drop-offs.

What you'll need

• 7–9 years of analytics/data experience with a mandatory focus on consumer-facing products or fintech.
• Strong command of SQL and hands-on product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent).
• Working knowledge of Python/R for deeper statistical analysis.
• Experience designing experiments, including hypothesis framing and interpreting A/B results.
• Ability to translate ambiguous business questions into structured analyses and decision-ready recommendations.
• Experience building/owning dashboards and metrics frameworks at scale, including data quality and governance.
• Experience managing or mentoring analysts and raising analytical standards.

Nice to have

• Prior experience in a UPI-regulated environment or with NPCI data/reporting constructs.
• Exposure to large-scale transaction data systems and data warehousing/pipeline concepts.
• Experience with growth, lifecycle, or CRM-driven analytics.
• Familiarity with fraud/risk analytics in a payments context.

Details

• Location: Noida, Uttar Pradesh.