Area Sales Manager

Overview

Sr. Area Sales Manager responsible for driving sales growth and market share expansion for Becton Dickinson (BD) India Private Limited in West Bengal.

What you'll do

• Develop and execute comprehensive sales strategies and action plans to achieve and exceed sales targets and market share objectives within the assigned territory.
• Identify and cultivate strong relationships with key opinion leaders, distributors, and large institutional customers (hospitals, diagnostic labs, research institutions) to understand their needs and position BD solutions effectively.
• Analyze market trends, competitor activities, and customer feedback to identify new business opportunities and refine sales approaches.
• Collaborate cross-functionally with marketing, technical support, and product management teams to ensure seamless customer experience and effective product launches.
• Manage sales forecasting, budgeting, and reporting processes, providing accurate and timely updates to senior management.
• Ensure compliance with all company policies, ethical guidelines, and relevant industry regulations.
• Negotiate and close complex sales agreements, ensuring profitability and customer satisfaction.
• Represent BD at industry conferences, trade shows, and customer events to promote brand awareness and generate leads.

What you'll need

• Bachelor's degree in Business Administration, Marketing, Science, or a related field.
• Minimum of 8-10 years of progressive sales experience in the medical device or healthcare industry.
• At least 3-5 years in a leadership or managerial role.
• Proven track record of consistently achieving and exceeding sales targets in a competitive market.
• Strong understanding of the Indian healthcare market, including distribution channels, key customers, and regulatory landscape.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Ability to think strategically, analyze data, and make data-driven decisions.
• Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
• Willingness to travel extensively within the assigned territory.

Nice to have

• MBA.

Details

• Primary work location: Kolkata, West Bengal, India (Awfis Space Solutions).
• Extensive travel within the assigned territory is required.
• Work mode: in-person collaboration is emphasised in the company description.