Assistant Manager - Customer Marketing

Overview

Assistant Manager - Customer Marketing role in Sales at Diageo, managing outlet execution, brand visibility and promoter training in the Warangal market.

What you'll do

• Conduct market recce with the Sales team to evaluate and finalize outlets.
• Ensure installation, maintenance and upkeep of signage at vendor outlets, and acknowledgement and clearance of bills as per PO.
• Finalise beats as per the Switch Promotion Plan for outlet mapping, and ensure deployment of promotional elements and gifts at outlets per the activity calendar.
• Work towards development and innovation in signage elements such as racks, main shop signage and gondolas.
• Collate and update TSE and TL monthly scores in online and offline portals.
• Prepare and supervise contracts for rental outlets and obtain their approval through the legal team.
• Ensure accurate documentation, supervision and monitoring of challans, in and out stock registers, bills, POs, GRAs, PRs and sales team attendance.
• Plan and execute POSMs, display units and shelf shares for branding and merchandising as per contract, and obtain required sign-off for PO payments.
• Help SCMM develop brand communication options across channels as per brand imperatives.
• Coordinate with vendors to oversee execution of signage in the state.
• Execute the agreed visibility strategy and track and monitor visibility execution.
• Choose outlets for implementation along with the Sales team.
• Use outlets as media vehicles to drive consumer effectiveness by building brand visibility, imagery and demand through consumer-winning activations, leveraging the USL portfolio for sell-in and sell-out.
• Coordinate with the manpower agency for activities such as claim settlement.
• Ensure accurate spend of budgets at the state level.
• Monitor and report performance to the Customer Marketing Manager and support defining actionable learning for improvement.
• Provide feedback to the regional marketing and sales teams based on competitor analysis and performance against plan.
• Train and develop the third-party execution force through on-the-job training and a scheduled training calendar, in coordination with Regional/National Trade Marketing.
• Induct and train promoters as per incentive schemes.
• Ensure the sales team is aligned to marketing activity and standards through regular communication and formal meetings.

What you'll need

• MBA in Sales and Marketing.
• 2-4 years of experience in FMCG or Alco-Bev sales.
• Planning, execution and review skills.
• Analytical and reasoning skills.
• Communication and negotiation skills.
• ROI orientation.
• Vendor management.

Details

• Worker type: Regular.
• Primary location: Warangal.
• Inclination to spend the majority of time in the market.