Associate, Commerce

Overview

Support the e-commerce vertical at WPP Media by planning, executing and optimizing client campaigns across marketplaces, platforms and properties.

What you'll do

• Work closely with partners and marketplaces to build plans, AOPs and pitches.
• Develop and advise on campaign strategies for clients across marketplaces, platforms and properties, in line with brand goals.
• Ensure consistent and efficient planning, execution, analysis and optimization of campaigns against brand objectives to ensure a stellar customer experience.
• Review performance of key metrics against set goals, benchmarks and previous performance.
• Work closely with internal stakeholders, subject matter experts and the channel intelligence team to ensure a comprehensive e-commerce approach for both media and non-media.
• Identify trends, benchmarks and best practices.
• Support new business pitches and onboarding.
• Maintain P&L to ensure profitability and optimum utilization of resources for the concerned cluster.
• Drive eCommerce sales through effective and efficient campaigns.
• Ensure client success on listing new products and campaigns.
• Coordinate with teams across the group on content and execution of brand and e-commerce activities.
• Map trends, and review and advise clients on campaign success on e-commerce.
• Capitalise on the latest marketing opportunities on e-commerce sites.
• Support in managing operations for new projects.
• Gather key insights for performance improvement and develop marketing programs and campaigns.
• Prepare and present budget and forecast reports.

What you'll need

• Bachelor's degree.
• 1-2 years' experience in e-commerce.
• Basic knowledge and understanding of other channels: Facebook, Google, Programmatic.
• Sound knowledge of prevailing procedures and ways of working in e-commerce and overall digital marketing.
• Unmatched supervision, research and troubleshooting skills.
• Exceptional consulting and quality assurance abilities.
• Exceptional presentation and communication skills.
• Analytical, organized and detail-oriented.
• Collaborative partner, even tempered in a deadline-driven environment.
• Assertive and collaborative, with ability to motivate others to succeed.

Nice to have

• Experience at e-commerce marketplaces and quick commerce.
• Any experience on platform search on e-commerce sites.

Details

• Location: Gurgaon, India.