Associate Creative Director - Creative Communication (Promos), English Cluster

Overview

Lead the development and execution of creative communication campaigns that drive awareness, engagement and viewership for OTT content across Licensed Content, Movies, Series, Reality and Live Entertainment, working closely with Marketing, Content, Brand, Social, Media, Product and Production teams.

What you'll do

• Develop integrated creative communication concepts for OTT originals, acquired content and platform campaigns across digital, social, video, on-platform and offline touchpoints.
• Translate content positioning, audience insights and marketing objectives into compelling campaign narratives and creative territories.
• Contribute to campaign ideation from concept through execution, ensuring consistency across all consumer touchpoints.
• Create communication frameworks that differentiate titles while reinforcing the overall OTT brand.
• Develop title-specific communication strategies based on genre, audience behaviour, cultural trends and competitive landscape.
• Collaborate with marketing strategy and research teams to identify audience motivations and content hooks.
• Shape messaging, key visuals, promotional films, trailers, social content and digital assets that enhance consumer engagement.
• Ensure campaigns are optimised for different audience segments and platform objectives.
• Partner with internal creative teams and external agencies to execute campaign assets across multiple formats.
• Guide the development of trailers, promos, digital films, key art, social creatives, outdoor campaigns and branded content.
• Review creative outputs to ensure quality, consistency and alignment with campaign objectives.
• Manage timelines, creative reviews, stakeholder feedback and production deliverables.
• Work closely with Marketing, Content, Product, PR, Media, Social, Partnerships and Production teams throughout campaign planning and execution.
• Coordinate campaign calendars, creative milestones, approvals and launch readiness.
• Align multiple stakeholders around campaign objectives, creative direction and execution priorities.
• Identify risks, manage dependencies and ensure smooth delivery across functions.
• Stay current with global entertainment marketing, OTT campaigns, emerging creative formats, social trends and audience behaviour.
• Benchmark competitor campaigns and identify opportunities to elevate creative standards.
• Explore innovative storytelling formats, creator collaborations, experiential activations and emerging digital platforms.
• Monitor campaign performance across awareness, engagement, reach and viewership metrics.
• Analyse audience response, campaign effectiveness and creative learnings, partnering with analytics teams to recommend optimisation opportunities.
• Document key learnings and develop best practices for future launches.

What you'll need

• 12+ years of experience in creative communications from the OTT space.
• Strong portfolio demonstrating integrated campaign development across digital, film and brand communications.
• Excellent conceptual thinking, storytelling and creative problem-solving skills.
• Experience working with creative agencies, production partners, designers, filmmakers and marketing teams.
• Strong understanding of OTT platforms, entertainment marketing, consumer behavior and digital content ecosystems.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Excellent presentation, communication and stakeholder management skills.
• High creative standards, attention to detail and a collaborative mindset.
• Proficiency in PowerPoint/Keynote and creative briefing processes.

Nice to have

• Familiarity with production workflows.

Details

• Location: Mumbai.