Associate Creative Director - Creative Communications (On Air Promos), Colors

Overview

Drive end-to-end execution of high-quality promotional campaigns (launch and sustenance) for key fiction properties, directly impacting show visibility, audience engagement and viewership, while independently managing multiple high-priority projects across promo shoots, post-production and campaign rollouts.

What you'll do

• Produce high-impact trailer-type promos, particularly for Hindi GEC fiction shows.
• Identify the strongest story points and create impactful promo narratives with strong hooks.
• Conceptualize, script, plan shoots, execute, edit, and oversee VFX, graphics, music, sound design, VO and final delivery.
• Manage the complete promo production process from brief to final output independently.
• Integrate trailer packaging, pacing and music to create compelling narratives within short durations.
• Collaborate with Creative, Marketing, Channel teams, Production Houses, Directors, Editors, VFX and Post-Production teams.
• Manage multiple projects under tight timelines while maintaining high creative standards.
• Lead, manage and mentor a team of promo producers, writers and creative executives, ensuring quality output and timely delivery.

What you'll need

• Proven experience producing high-impact trailer-type promos, particularly for Hindi GEC fiction shows.
• Strong understanding of promo storytelling, narrative structure, emotional beats, drama, suspense and audience engagement.
• Hands-on experience in conceptualization, scripting, shoot planning, execution, editing, VFX, graphics, music, sound design, VO and final delivery.
• Practical working/studio shooting, directorial and production skills.
• Script knowledge, production knowledge and VFX knowledge.
• Ability to juggle multiple projects and take ownership of projects from start to end.
• Ability to work with a wide array of people from diverse backgrounds.
• Ability to balance individual creative contribution with team leadership and overall project ownership.
• 7-10 years in a TV network, OTT platform or agency.
• Graduate/Postgraduate.
• Proficiency in written and spoken English and Hindi.
• Proficiency in telling stories effectively in shorter durations and well versed with OAP lingos and technicalities.
• Prior experience handling a team of creative professionals, managing deliverables, allocating responsibilities and driving end-to-end campaign execution.

Nice to have

• Experience with companies that produce trailers.
• Relevant experience writing scripts for on-air promotions, branded content, AVs and short-format vignettes.
• Putting ideas into concepts and concepts into presentations.
• Understanding of motion graphics.

Details

• Location: Mumbai.