Beauty Editor / Content Strategist (Brand Lead)

Overview

Brand Lead role owning editorial and content strategy for a leading beauty brand from HUL, working across social media content, video production, strategy and digital assets, and leading a regional social team.

What you'll do

• Own the Editorial and Content strategy for the brand and lead innovative, best-in-class content strategy.
• Work with internal cross-functional teams, external partners and agencies to identify content trends and drive adoption among Indian creators.
• Execute editorial planning and publishing strategies and deliver best-in-class community engagement.
• Bring to life go-to-market plans for shorts content across owned and operated channels, social, influencer, visual events and paid.
• Activate influencers and events on social in bold and exciting ways.
• Lead team leadership and line management of a social team spread across the region.
• Drive constant experimentation and content innovation by identifying breakthrough content.
• Lead the development of brand and cultural narratives.
• Work with internal and external partners to identify content ideas and drive Shorts adoption.
• Execute go-to-market plans and campaigns for latest trends.
• Liaise with stakeholders to align strategy and content plans.
• Lead influencer content planning with PR agencies and internal influencer resources to integrate into owned and earned media plans.
• Approve all content plans, creative lay-downs for channels, monthly narratives and assets.
• Approve all asset production briefs and monitor creative assets.
• Lead all content creation, including content creator selection, on-site shoots and asset production.
• Set KPIs and objectives and handle measurement reporting.

What you'll need

• A minimum of 9 years in content management and strategy across top-level agencies, with a strong digital background.
• Must have had a team of at least 4 people reporting into you in the past.
• Innovative and creative with a clear vision while being detail oriented.
• Ability to influence key stakeholders and solve problems creatively.
• Excellent planning and organisation skills, with the ability to proactively organise and influence stakeholders and build strong working relationships.
• Ability to manage people through leadership and mentoring.
• Ability to manage and filter workflow and organise and prioritise workloads to maximise productivity.
• An experienced and passionate creator.
• Proven track record of projects from concept stage to completion.
• Highly creative, able to generate ideas and practically contribute to studio output.
• Self-motivated, working with little supervision.
• Collaborative team player, open-minded and non-political.
• Proven ability to effectively lead creative teams.
• Proven ability to communicate and liaise with all levels in the business.
• Discreet about all confidential and personal information.
• Driven, proactive, helpful and enthusiastic team player.
• Embodies a can-do attitude and is a constant positive force on the team.
• Passion for and curiosity about AI and new technologies.
• Ability to learn and digest the benefits and features of AI tools.

Nice to have

• Experience working with major FMCG clients, as well as beauty or cosmetic brands.
• Understanding and knowledge of AI tools.

Details

• Location: Mumbai, India.
• Onsite role.
• Req ID: 18982.