Manager - Marketing, Workplace Management and Property Management, India

Overview

Plan and roll out marketing initiatives across the Indian market to support business growth, brand presence, and client acquisition and retention for JLL's Workplace Management and Property Management services within Real Estate Management Services (REMS).

What you'll do

• Plan, build, and implement the roll out of marketing initiatives supporting strategic growth opportunities in India across integrated facilities management, workplace strategy, property management services and others.
• Ensure marketing activities are aligned with broader business growth strategy and priorities, and partner with business leadership to identify and deliver local campaigns meeting India's business priorities.
• Develop and manage marketing budgets for campaigns, ensuring optimal allocation of resources and tracking expenditures.
• Localise and implement demand generation campaigns in the India market with regional and local teams.
• Own end-to-end execution of multi-channel campaigns focused on lead generation and nurturing to contribute to the sales pipeline.
• Manage development and publication of local marketing collateral, including brochures, capability statements, videos, and other promotional materials.
• Collaborate with Research and editorial teams to develop content strategies that amplify JLL's thought leadership.
• Partner with the Digital COE to deliver digital solutions with a strong focus on social media, paid digital media, and JLL.com.
• Create and distribute regular and ad-hoc client communications.
• Partner with the communications team to amplify major deal announcements, new senior appointments, and other PR opportunities.
• Provide guidance to business stakeholders on application of JLL's brand guidelines and keep internal stakeholders informed and engaged.
• Work with the event manager to identify and manage major client events and sponsorship opportunities, and identify opportunities to pitch senior leaders for speaking engagements.
• Provide measurement, ROI analysis, and regular performance reports across all projects and campaigns.

What you'll need

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 8+ years of marketing experience.
• Understanding of the Indian commercial real estate market, key players, and regulatory environment.
• Proven ability to design and deliver marketing strategies that drive measurable business outcomes.
• Strong leadership and stakeholder management capabilities.
• Excellent written and verbal communication skills in English.
• Strategic and analytical thinker with strong problem-solving skills.
• Results-driven, resilient under pressure, and adaptive with an entrepreneurial mindset.

Nice to have

• MBA.
• Experience in facility management, property management, or corporate real estate services.
• Digital marketing expertise, with hands-on experience in marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Salesforce), a significant advantage.

Details

• Location: On-site, Mumbai, MH.
• Scheduled weekly hours: 40.
• Reports to: Senior Director – Marketing, Real Estate Management Services (REMS), India.
• No direct reports.