Manager - Retail Marketing & DSP Relations

Overview

Lead The Orchard's retail marketing strategy, building high-level relationships with DSPs and turning data-driven insights into forward-looking marketing plans that elevate independent music and expand artist reach across India and global platforms.

What you'll do

• Find opportunities with DSPs to activate the catalogue and frontline through partnerships, IPs, and activations.
• Ensure artists are featured on key DSP social channels (at least 1-2 a quarter).
• Prepare a monthly plan with the data team to ensure products are placed and partnered across key DSPs globally, driving maximum visibility for artists and labels in diaspora markets.
• Create a monthly or quarterly plan to map all key updates, product changes, and new offerings on DSP platforms.
• Ensure monthly meeting cadences with key DSPs are in place to maintain and strengthen relationships.
• Work with the Head of Marketing and Head of label management team to identify key cultural and pop trends in the market and educate labels and artists.
• Work with the Global office on growth and performance marketing using in-house paid media teams on key releases for Indian labels and artists.
• Coordinate with regional market leads to identify export opportunities and provide local opportunities for international artists releasing music or touring.

What you'll need

• 5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
• Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
• Experience working within a label, artist management or distribution system managing releases, projects or relationships.
• Deep understanding of the pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
• Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making.
• Knowledge of social marketing, online video platforms, digital advertising, and online promotional outlets.
• High level of awareness and passion for local independent labels and artists.
• Excellent communication and interpersonal skills.
• Relationship-driven with a creative and analytical mind, with the ability to work proactively and autonomously.

Nice to have

• Established relationships with key contacts at major DSPs.

Details

• Location: Mumbai, India.