Associate Director – Digital Media & Graphic Design

Overview

Associate Director – Digital Media & Graphic Design on the Commercial Enablement team, building engaging, scalable digital learning experiences for the MPower CRM Program.

What you'll do

• Produce professional instructional videos using tools such as Synthesia and Camtasia; edit, refine and optimize video content for multiple channels and audiences.
• Design graphics, animations, infographics and interactive content using design tools.
• Create product demonstrations, "What's New" videos for releases, executive update videos and leadership communications.
• Maintain and continuously update the MPower learning library and digital asset repository, including updates following product releases, process changes and user feedback.
• Ensure learning materials remain current, accessible and consistent with brand standards; organize and tag content for discoverability.
• Support the learning management system (LMS) with regular content audits and refreshes.
• Leverage AI-enabled and emerging tools to accelerate content development and improve quality.
• Analyze learner analytics and feedback to identify content gaps and improvement opportunities; pilot new learning modalities and technologies.
• Design engaging, role-based learning experiences for instructor-led, virtual and self-paced delivery, including learning paths, microlearning modules, job aids and performance support resources.
• Translate complex technical and process concepts into user-friendly, engaging learning; apply instructional design principles to optimize for retention and behavior change.
• Conduct user testing on learning content and collaborate with subject matter experts to validate technical accuracy.

What you'll need

• 12+ years' experience.
• 4+ years of learning content development, instructional design or similar experience.
• Proficiency with video production and editing tools (e.g., Camtasia, Adobe Creative Suite, or similar).
• Strong graphic design skills and experience creating visual learning materials.
• Ability to translate technical and complex information into clear, engaging content.
• Familiarity with learning management systems (LMS) and digital learning platforms.
• Excellent project management and ability to juggle multiple projects with tight timelines.
• Portfolio or examples of previous learning design work (videos, courses, graphics).
• Experience with enterprise software implementations or large-scale technology rollouts.
• Knowledge of instructional design frameworks and learning science principles.
• Experience with AI-enabled content tools (e.g., generative video, AI voiceover).
• Background in CRM systems, enterprise software, or SaaS platforms.
• Experience creating interactive eLearning modules using authoring tools.
• Understanding of accessibility standards and inclusive design.
• Exposure to change management or organizational transformation environments.

Nice to have

• Creative problem-solver with a user-centered mindset.
• Quality-focused, self-directed and collaborative; agile and adaptable.

Details

• Location: Gurgaon (DLF Building), India.
• Hybrid role: at least three days per week in the office, with one anchor day per week for office-based teams.