Associate Director - Implementation Planning

Overview

Lead integrated, multi-market media planning strategies as part of the Global Operations Centre, partnering with teams across the U.S., Europe, and Asia.

What you'll do

• Act as lead and primary contact for the media planning team across global markets.
• Design and assist the team in cross-channel media strategies that drive brand awareness, consideration, and performance outcomes.
• Serve as custodian of planning excellence, ensuring the use of best practices, tools, and frameworks.
• Build strong partnerships with internal market teams, creative agencies, platform reps, and client stakeholders.
• Advise markets on integrated planning strategies, balancing local nuance with global consistency.
• Set up alignment forums and feedback loops to ensure clarity and collaboration.
• Build and scale processes, including documentation, best practices, and maturity frameworks, for evolving client demands.
• Drive quality standards across multi-market or multi-regional teams.
• Support the integration of automation, AI, and advanced planning tools into workflows.
• Coach and mentor team members, encouraging ownership, initiative, and client-first thinking.
• Foster skill development in integrated channel planning, measurement, and scenario modelling.
• Design and execute structured training programs, ideally in an offshore/onshore setup.
• Nurture, motivate, and retain talent while ensuring operational efficiency.
• Stay ahead of shifts in media consumption, new measurement models, and evolving planning frameworks.
• Identify opportunities to test and scale new media approaches, partnerships, and technologies.

What you'll need

• 8+ years in media planning or integrated communications planning, ideally with multi-market/global experience.
• Proven track record designing and managing large-scale media strategies across multiple channels.
• Hands-on expertise with media planning and buying tools.
• Strong background in audience strategy, measurement, and attribution.
• Experience building and training high-performing teams.
• Strong analytical and strategic mindset with a data-first approach to decision-making.
• Exceptional communication skills and a proactive, solution-oriented attitude.

Details

• Based in the Global Operations Centre; locations listed as Gurgaon, India and Mumbai, India.
• Hybrid approach, with teams in the office around four days a week.
• Flexibility or accommodations available; discuss with the hiring team during the interview process.