Associate Manager - CDP Segmentation & Activation

Overview

Associate Manager for CDP Segmentation & Activation within Condé Nast’s Consumer Revenue organization, transforming customer data into actionable marketing programs and providing dedicated email operations support.

What you'll do

• Use the Customer Data Platform Treasure Data to build audience logic, attributes, and customer segments for cross-channel initiatives.
• Own subject-matter expertise on CDP data and related Data Warehouse data as needed.
• Translate consumer revenue business requests into data requirements and audience strategies.
• Review campaign and test plan documents with Marketing Managers and build target audiences.
• Support lifecycle journey automation by defining eligibility logic, trigger criteria, and personalization strategies.
• Provide email operations support: campaign setup, QA, audience deployment, and execution.
• Monitor live audiences and campaigns, reporting significant changes across CRM, Email, Paid, Acquisition, and data/engineering teams.

What you'll need

• 2–4 years of experience in CRM, marketing technology, audience strategy, marketing operations, or customer data platforms.
• Fluency in SQL and working knowledge of HTML.
• Ability to deep dive into metrics/data to diagnose issues, evaluate solutions, and propose KPIs.
• Detail-oriented approach to manage multiple projects across stakeholders with knowledge of digital marketing.
• MarTech understanding of how changes affect a complex marketing system.
• Knowledge of segmentation, dynamic content, testing, deliverability, CAN-SPAM regulations, ESPs, and best practices (ability to develop expertise quickly).
• Strong communication, project management, and execution to drive work to completion.

Details

• Location: Bengaluru, KA.