Associate Manager, Growth Marketing

Overview

Own end-to-end campaign setup, execution, optimization and client reporting for advertisers on Razorpay's Transaction Ads inventory and Audience Intelligence activations across Meta and Google.

What you'll do

• Own the end-to-end campaign setup process, from brief intake and media planning to creative specifications, trafficking and go-live.
• Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google.
• Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing and flight schedules.
• Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place.
• Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google).
• Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments and pacing.
• Manage budget allocation across campaigns to maximize delivery and performance against KPIs.
• Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms.
• Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations.
• Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment.
• Develop standardized reporting templates and dashboards that scale across the campaign portfolio.
• Set up and manage transaction graph-based audience segments for activation on Meta and Google.
• Coordinate with the data and product teams on segment availability, refresh cycles and match rate optimization.
• Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles.
• Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines and set realistic performance expectations.
• Work closely with product on feature gaps, delivery bugs and tooling improvements that impact campaign operations.
• Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards.
• Feed structured performance insights back to the sales team for renewals, upsells and new business pitches.
• Maintain accurate campaign trackers, status dashboards and pacing reports across the entire active portfolio.
• Document SOPs for campaign onboarding, optimization workflows and reporting cadences.
• Flag risks proactively (budget overruns, delivery shortfalls, creative fatigue) and drive resolution before they impact client outcomes.

What you'll need

• Bachelor's degree in any discipline.
• 3–6 years of experience in campaign management, ad operations or performance marketing, ideally at a DSP, ad network, publisher in ecommerce, UPI, quick commerce apps or a performance marketing agency managing Meta/Google campaigns.
• Hands-on experience managing campaigns on programmatic ad stack, Meta Ads Manager and Google Ads.
• Strong analytical ability, comfortable working with campaign data in Excel/Sheets, pulling insights and identifying optimization levers without hand-holding.
• Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments).
• Familiarity with tracking and measurement frameworks, including pixel setup, conversion events, UTM parameters and attribution models.
• Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders.
• High ownership mentality, able to manage multiple campaigns simultaneously while maintaining quality and SLA commitments.

Nice to have

• Quantitative or business backgrounds for the degree.
• DV360 or Programmatic experience.
• Prior exposure to retail media, commerce media or fintech advertising.
• BFSI advertiser experience (banks, credit cards, insurance, fintech).

Details

• Location: Bengaluru.