Marketing - Paid Ads (Meta IC)

Overview

Plan, run and optimise Meta paid ads campaigns end to end for Coram AI's video security platform, working hands-on in Ads Manager.

What you'll do

• Plan, build, launch and manage Meta Ads campaigns end to end, working hands-on in Ads Manager every day
• Manage and pace a significant paid budget, owning results against pipeline targets such as SQLs and revenue
• Pull, analyse and report on campaign performance data, turning it into clear next steps
• Run ongoing tests across audiences, creative, placements and bidding to improve efficiency and scale what works
• Work closely with the Performance Marketing Lead to put paid strategy into action and feed back what you learn in the platform
• Partner with creative and web teams on ad assets and landing pages that convert

What you'll need

• 5 to 7 years of hands-on paid ads experience
• Deep, recent experience running Meta Ads yourself
• A clear record of the budgets you've managed and the SQLs or revenue they generated
• Strong analytical skills, comfortable pulling and interpreting campaign data without hand-holding
• Experience at a high-growth startup or a strong B2B company with an established paid acquisition function
• Resilient in challenging and fast-paced environments
• Exceptional written and verbal communication skills in English, with the ability to influence at all levels

Details

• Location: Bangalore
• Ability to work in an onsite environment