Brand Consultant (Brand Building, Digital, E-commerce & Activations)

Overview

Brand Consultant role supporting one of India's leading beauty and cosmetics brands, translating brand strategy into high-quality execution across social, influencer, e-commerce, retail and on-ground experiences.

What you'll do

• Lead execution of the brand's social media and influencer agenda, from agency and creator briefs through content development, deployment and optimisation.
• Ensure consistent execution of the brand idea and visual identity across communication, innovation, retail, social, influencer and digital touchpoints.
• Partner with e-commerce and customer development teams to drive content excellence, platform visibility, retail media, sampling, ratings and reviews, and conversion across priority marketplaces and quick-commerce channels.
• Own e-commerce content readiness for launches and campaigns, including product detail pages, titles, descriptions, images, videos, enhanced content, search keywords and digital shelf hygiene.
• Own launch readiness across media, influencer, e-commerce and retail, including asset delivery, timelines, approvals, budgets, trackers and stakeholder alignment.
• Plan and execute launch events, creator experiences, PR moments, pop-ups, sampling initiatives and consumer experiences, including agency, vendor, production, venue and on-ground coordination.
• Drive shopper and store execution through point-of-sale materials, merchandising, visibility, tester and sampling plans, and activation toolkits.
• Work closely with Sales, Customer Development, CSP, Supply Chain, Finance, Media, Legal, R&D and external agencies to move projects from concept to market deployment.
• Track media, influencer, e-commerce, retail and activation performance; use Excel and relevant data sources to connect marketing activity with business outcomes and recommend corrective actions.
• Manage multiple priorities with high ownership, proactively identify risks and solve execution issues in real time.

What you'll need

• MBA or post-graduate from a premier institute.
• 2–4 years in brand management, marketing, media, digital, e-commerce or category development.
• Hands-on exposure to digital and influencer marketing, e-commerce execution, launches, events or consumer activations.
• Strong project management, stakeholder management and agency/vendor coordination skills.
• Strong analytical ability and comfort with Excel, budgets, dashboards and performance metrics.
• Consumer-centric problem solving, attention to detail, learning agility and a strong bias for action.
• Clear written and verbal communication, with the ability to develop sharp briefs and influence cross-functional teams.

Nice to have

• Experience in beauty, personal care or FMCG.

Details

• Location: Mumbai, India.
• Onsite role.
• Req ID: 19115.