Brand Consultant - Skincare

Overview

Brand Consultant for the new HUL skincare brand, owning launch execution end to end: trackers, packaging, consumer and trend insight, and launch communication, working closely with the Brand Manager in Mumbai.

What you'll do

• Own the launch tracker across Product, Packaging and Proposition and keep every milestone on track for OTIF delivery.
• Run cross-functional cadences with R&D, Supply Chain, CMI, Finance, Brand Building and e-commerce teams, flagging risks early and chasing closures.
• Build a deep understanding of consumer needs and track skincare culture, including ingredients, formats, D2C launches, creators, Reddit and Instagram conversations, and e-commerce reviews.
• Turn trend and consumer findings into short, sharp inputs for strategy and mix development to build the brand innovation funnel.
• Translate trends and consumer needs into innovation product briefs with relevant claims.
• Drive packaging artwork development and approvals from brief to print-ready, ensuring claims, regulatory copy, barcodes and design files are accurate.
• Coordinate with design agencies and packaging development to catch errors before they reach the line.
• Support agency briefs for communication, content, PDP and listing content for all launches.
• Track campaign and platform performance (Meta, quick commerce, marketplaces) and suggest changes as the launch progresses.
• Manage POs, budgets, agency billing and documentation.

What you'll need

• 3–4 years of experience in brand marketing, e-commerce or digital marketing, beauty or D2C startups, or agency account management.
• Genuine love for beauty and trends, with a clear point of view on skincare brands and trends.
• Bias for action and the ability to close loops without reminders.
• Intent to learn, openness to feedback, and a wish to grow into a Brand Manager.
• Strong attention to detail.
• Appreciation for operations work such as trackers, artwork rounds and supply calls.
• Strong Excel and PowerPoint skills.
• Ability to lead cross-functional teams and work in harmony with them.

Nice to have

• FMCG or beauty exposure.
• Understanding and knowledge of AI tools; ability to learn and digest the benefits and features of AI tools is critical.

Details

• Location: Mumbai, India.
• On-site role (#LI-Onsite).