Brand Director (Beauty Care)

Overview

Lead the Social & Talkability Ecosystem for the beauty portfolio in India, blending brand management discipline with breakthrough, platform-native ideas to drive organic, earned-first talkability.

What you'll do

• Curate big social ideas that blend classic brand building (positioning, equity, consumer insights) with platform-native ideation.
• Act as the rigorous creative filter to ensure big social ideas are commercially sound and strategically anchored to brand equity.
• Unify multi-agency rosters (creative, PR, performance, influencer) and lead high-velocity ideation war rooms to execute a cohesive vision.
• Translate Indian market nuances, diverse regional aesthetics, consumer behavior, and regulatory compliance (ASCI) into culturally resonant campaigns.
• Scale multi-tiered creator architectures, from macro-icons to micro-communities, and convert social engagement into quick-commerce and D2C lift.
• Leverage advanced listening tech (SOV, sentiment) and collaborate with brand marketing, R&D, and e-commerce.
• Oversee hyper-complex, always-on content operations sustaining publishing velocity of up to 1 content piece per minute without diluting brand equity.

What you'll need

• 7-8+ years in brand management, digital marketing, social ecosystems, and creator strategy at scale.
• People management experience (must have).
• Deep domain experience in Beauty & Personal Care, with a thorough understanding of the Indian consumer landscape.
• Demonstrated success leading high-visibility, culturally resonant campaigns that drove massive organic talkability, earned media value (EMV), and measurable business impact.
• Extensive experience managing large internal teams and orchestrating complex multi-agency ecosystems.
• Track record of managing high-frequency, always-on digital content engines and high-volume publishing schedules across major social platforms.

Details

• Location: Mumbai General Office.
• Employment type: Full time.