Business Development Representative

Overview

Business Development Representative on the Growth team, identifying and engaging prospective healthcare payer customers, generating qualified meetings, and building a sales pipeline for the commercial organization.

What you'll do

• Generate qualified meetings through strategic outbound prospecting using email, phone, LinkedIn, and other approved channels.
• Research healthcare payer organizations and identify key decision-makers, buying committees, and executive stakeholders.
• Build account plans and maintain accurate prospect and opportunity information within Salesforce.
• Partner with Sales Executives to develop strategic outreach plans for target accounts and ensure a seamless handoff of qualified opportunities.
• Qualify inbound and outbound opportunities using established sales qualification criteria.
• Develop a strong understanding of Cohere's products, value proposition, and the healthcare payer market to effectively communicate how our solutions address customer challenges.
• Collaborate with Marketing to provide feedback on campaign effectiveness, lead quality, messaging, and target accounts.
• Support industry conferences, customer events, meeting coordination, and follow-up activities.
• Contribute to the development and continuous improvement of outreach messaging, sales cadences, account research, and prospecting best practices.
• Maintain high-quality CRM data while consistently meeting activity, pipeline, and meeting generation goals.
• Maintain a fair understanding of Information Security practices, align to organization policies and procedures, and stay updated with ISMS roles as assigned by department or process heads.

What you'll need

• 2–4 years of experience in Business Development, Sales Development, Lead Generation, or inside sales.
• Experience selling SaaS or healthcare technology solutions.
• Demonstrated success meeting or exceeding prospecting or pipeline generation goals.
• Strong written and verbal English communication skills.
• Excellent organizational and time management skills.
• Ability to research complex organizations and identify executive stakeholders.
• Experience using Salesforce or another CRM platform.
• Experience using LinkedIn Sales Navigator, ZoomInfo, or similar prospecting tools.
• Strong curiosity, resilience, and a proactive approach to problem-solving.

Nice to have

• Knowledge of the healthcare payer market.
• Familiarity with MEDDPICC, Command of the Message, or similar value selling and consultative sales methodologies.
• Familiarity with AI tools to improve research, prospecting, and productivity.

Details

• Location: Hyderabad, Telangana, India.
• Ability to commute or relocate to Hyderabad, Telangana before starting work (preferred).