Campaign Manager

Overview

Campaign Manager role at Madison Logic responsible for setting up, managing and reporting on lead generation and programmatic advertising campaigns for B2B clients.

What you'll do

• Set up lead generation and programmatic campaigns, including asset entry, mapping clients, forming fields, program activation, and third-party (3P) reporting integrations.
• Manage lead delivery via email or integration and confirm accurate pixel placement and reporting access.
• Create asset preview links and send to Client Experience Manager (CXM) for client feedback and approval.
• Build landing pages and associate programs in MLC as necessary.
• QA and set live, and notify CXM with a "set live" email.
• Manage line setups once built by the CXM team.
• Complete all CXM-requested setup tasks via SFDC and follow up to ensure timely execution.
• Allocate inventory, monitor delivery, and manage pacing and performance with partners for all Lead Gen campaigns.
• For programmatic, monitor delivery and KPI progress to ensure pacing and performance achievements.
• Complete ad hoc task requests.
• Provide weekly and ad-hoc reporting details to CM leadership and CXM counterparts.
• Monitor campaign pacing and performance on a weekly basis, adjusting as needed to meet client goals.
• Identify and recommend solutions to resolve delivery issues.
• Request refunds, set up, and deliver make-goods.
• Identify and coordinate optimization opportunities in collaboration with CXM.
• Coordinate with internal teams and partners to ensure smooth opportunity execution, full delivery, and client goal/KPI achievement.
• Join external kick-offs to better understand campaign objectives and client goals.
• Continuously improve workflows to enhance campaign management efficiency.
• Contribute to team training and knowledge-sharing on processes and tools.

What you'll need

• Associate's degree + 2 years of experience, or 3 years of related experience, in a digital operations role, ideally in an advertising or marketing technology, media, digital ad agency or software company.
• Project implementation expertise.
• 1+ years of experience with Programmatic Display Advertising, including buying and optimization, ideally in an advertising or marketing technology, media, digital ad agency or software company.
• 1+ years of experience with ABM, marketing automation technology or demand generation.
• 1+ years of experience with Salesforce CRM.
• Demonstrable expertise with Excel/Sheets and PowerPoint/Slides.

Details

• Fixed CTC: 12,00,000 - 13,00,000 INR.
• Work environment: a mix of remote and hybrid working; remote arrangements are not available for all positions and hybrid work is required for employees local to the offices.
• Remote/WFH days require availability and responsiveness on a full-time basis from a distraction-free environment with high-speed internet.