Sr. Integrated and ABM Specialist

Overview

As an Integrated Campaign & ABM Specialist, you will plan and execute connected B2B campaigns and account-based programs that build engagement, support pipeline progression, and create account growth opportunities.

What you'll do

• Plan and execute integrated, multi-channel campaigns from brief and audience strategy through launch, optimization, and performance reporting.
• Build campaign journeys across email, content, webinars, virtual events, paid media, social, web, executive engagement, and sales-assisted outreach.
• Execute 1:1 and 1:Few ABM programs for priority accounts, industries, segments, and buying groups.
• Develop campaign briefs, audience definitions, messaging frameworks, content requirements, channel plans, project timelines, and stakeholder updates.
• Coordinate the creation of account- and persona-relevant assets, including landing pages, emails, sales plays, executive invitations, one-pagers, and digital experiences.
• Manage campaign operations with strong attention to quality, governance, dependencies, budgets, agencies, and launch readiness.
• Monitor engagement, buying-group coverage, conversion, pipeline progression, sourced and influenced pipeline, and account outcomes; translate findings into optimization actions.
• Identify opportunities to challenge established campaign practices, test new engagement approaches, and convert successful experiments into repeatable programs.
• Use AI thoughtfully to accelerate research, personalization, content workflows, and performance analysis while protecting quality, accuracy, customer trust, and brand standards.

What you'll need

• 5–7 years of experience in B2B integrated marketing, demand generation, account-based marketing, campaign management, or a related discipline.
• Working knowledge of 1:1 and 1:Few ABM motions, buying groups, persona-led journeys, account research, and relevant account-specific experiences.
• Experience partnering with Sales and cross-functional marketing teams in a matrixed, global environment.
• Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and dependencies.
• Analytical fluency across engagement, conversion, funnel, pipeline, and account-level performance metrics.
• Clear written and verbal communication, strong attention to detail, and the ability to turn complex inputs into actionable plans.
• Hands-on experience with CRM, marketing automation, campaign analytics, paid media, webinar, and project-management platforms.
• Bachelor's degree or equivalent relevant work experience.

Nice to have

• Enterprise SaaS experience.
• Familiarity with ABM and intent platforms such as 6sense, Demandbase, or Terminus; comparable account intelligence experience is welcome.

Details

• Location: Bangalore, Karnataka, India.