Marketing & Communications Manager, Motion Services

Overview

Develop and deliver marketing communications activities for ABB Motion Services in India, aligned with global and local communication strategies, standards and guidelines, to support sales and maintain the company's brand and value proposition with customers.

What you'll do

• Select relevant marketing communications tools, adapting, translating and implementing them as required to support sales initiatives and achieve local business objectives.
• Adapt and develop promotional activities using events, fairs, online communication campaigns, print media and other communication vehicles to promote products, systems and services across the lifecycle.
• Stimulate lead generation through advertising, sponsorship and other promotional activities.
• Ensure sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company's visibility.
• Develop and execute digital communication plans aligned with business objectives and brand guidelines.
• Manage marketing platforms, ensuring proper setup, integration and data integrity.
• Adapt global campaigns and messaging to local markets, ensuring relevance and impact.
• Collaborate with global and local communications and marketing teams to conceptualize and execute integrated digital campaigns.
• Ensure consistent application of brand guidelines across all marketing and communications outputs for the country.
• Plan, execute and coordinate campaign activations, demand generation activities and division-related product launches for the country, adapting global content and messaging for local relevance where needed.

What you'll need

• 5 to 9 years of relevant work experience in B2B, manufacturing, electrical, electronic or allied industries.
• Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.
• Experience in digital communications and campaign management.
• Knowledge of digital marketing and automation.
• Strong project management skills with the ability to manage several projects at the same time.
• Excellent verbal and written communication skills in English, with the ability to explain technology in an easy and engaging way, and strong writing, editing and proofreading capabilities.
• A solution-focused, self-starter mindset combined with passion for strategic and analytical thinking.

Nice to have

• Post-graduate degree in communications, marketing, branding or mass communication.

Details

• Location: Bangalore, India.
• Work mode: On-site.
• Reports to: Local Division Manager, Motion Services - India.