Marketing Excellence Manager

Overview

Lead the deployment, adoption and scaling of Marketing Excellence programs across APMEA countries and divisions, translating frameworks into repeatable playbooks, operating models and implementation plans.

What you'll do

• Lead regional rollout and scaling of priority Marketing Excellence programs across APMEA countries and divisions.
• Translate strategic frameworks into practical playbooks, processes, governance models, tools and implementation roadmaps.
• Manage cross-functional program plans, milestones, dependencies, risks and stakeholder actions from pilot through proof of value to regional scale.
• Drive adoption of frameworks including KOL / Customer Advocacy, NPI launch excellence, lifecycle marketing, campaign excellence and other priority programs.
• Partner with division and country marketing teams to adapt frameworks to business needs while maintaining common standards.
• Develop enablement materials, best-practice guides, communities of practice and training that embed new ways of working.
• Prioritize programs around measurable business and commercial outcomes, not activity alone.
• Define and track KPIs covering adoption, marketing effectiveness, customer engagement, demand generation, pipeline contribution and other program-specific outcomes.
• Use performance reviews to identify adoption gaps, improve execution and scale high-impact practices.
• Build strong partnerships with divisional marketing, country marketing, commercial leadership, Digital Intelligence, COEs and other functional stakeholders.
• Support Marketing Leadership Council / Marketing Excellence governance, including prioritization, progress reviews and sharing of best practices.
• Serve as the central program-management point for Marketing Excellence deployment across APMEA.
• Identify opportunities to simplify, standardize and automate Marketing Excellence processes.
• Capture lessons learned from deployments and continuously improve frameworks, playbooks and adoption approaches.
• Partner with Digital Intelligence and AI / Automation teams where technology can improve program effectiveness or scalability.

What you'll need

• 7+ years of experience in marketing, program management, commercial excellence, product management, business development or transformation roles.
• Prior experience in life sciences, healthcare, applied markets, industrial, scientific instrumentation, diagnostics or related B2B industries.
• Demonstrated experience managing complex cross-functional programs across multiple businesses, geographies or stakeholder groups.
• Strong understanding of marketing strategy, NPI, customer engagement, demand generation, commercial processes and/or Marketing Excellence.
• Ability to translate strategic frameworks into practical operating models, playbooks and scalable programs.
• Strong stakeholder management, facilitation, change-management, analytical and executive communication skills.
• Ability to work effectively in a matrixed environment, manage competing priorities and independently drive programs to completion.

Nice to have

• Science, Engineering, Life Sciences, Biotechnology, Chemistry or related technical degree.
• MBA or equivalent postgraduate business qualification preferred; MBA combined with a Science / Technical degree is a significant advantage.
• Experience in life sciences, applied sciences, industrial markets, scientific instrumentation, diagnostics or healthcare-related businesses.
• Experience implementing Marketing Excellence, Commercial Excellence, NPI, KOL / Customer Advocacy, lifecycle marketing or transformation programs.
• Familiarity with digital marketing, AI-enabled marketing, analytics and marketing technology platforms.
• Experience working across multiple countries or regions in a highly matrixed organization.

Details

• Standard work schedule, Monday to Friday.
• Office-based role.