Disease Area Marketing Lead

Overview

Build and deliver the marketing strategy for assigned brands and the overall disease area in India, working with the cluster marketing teams and the Cross Functional Pan India Disease Squad, reporting into the Disease Area squad Lead.

What you'll do

• Co-create portfolio strategy, plans and objectives using an outside-in perspective.
• Build the integrated DA and Brand Plan with the DA Squad Lead, the cross-functional Pan India DA team and the PPOCs across India, grounded in insights from PJPs, HSPs and cluster teams.
• Build relationships with key stakeholders, including Key Doctors, Accounts and Government stakeholders, to gain customer insights.
• Ensure the marketing strategy complies with Roche and local guidelines and develop Patient Persona based solutions.
• Liaise with global and regional teams on brand campaigns, cross-pollinate best practices and share cluster-specific insights on patients, diseases and patient journey.
• Design awareness campaigns addressing patient journey challenges, calculate ROIs and support customization of pricing.
• Provide commercial insights to inform Access and Medical functions (without owning pricing, contracting or reimbursement decisions).
• Gather insights and prepare pre-launch and launch strategies for new assets in the respective disease areas.

What you'll need

• Marketing postgraduate qualification.
• 5+ years of specialized experience within the Oncology therapeutic area (specifically lung or liver cancer).
• Deep knowledge of the Indian healthcare ecosystem, emerging market landscapes and lung/liver oncology clinical nuances.
• Strong mastery of marketing fundamentals and a data-driven insight generation mindset.
• Proven track record of flawless campaign execution.
• Exceptional networking and interpersonal skills, with ability to manage complex external alliances and drive cross-functional teamwork.
• Strong project management skills, fluency in modern productivity tools and strict compliance with organizational SOPs and external regulations.
• Articulate communicator, able to convert customer insights into actionable commercial strategies.

Details

• Location: India.