Manager - Entertainment Customer Marketing

Overview

Manager – Customer Marketing role at JioStar to develop and execute marketing initiatives for entertainment properties and advertiser partnerships across TV and digital, with a B2B lens.

What you'll do

• Build the promotion plan and execute promotional elements for Entertainment properties across TV and Digital, positioning them for advertisers and agencies with a B2B lens.
• Build GTM marketing plans and fulfil all marketing deliverables for sponsors, including amplification through organic and paid social.
• Schedule sponsor-led social media posts and videos on three digital platforms across all shows, tracking performance and optimising content formats and timing.
• Plan and execute B2B content on LinkedIn and other social platforms to build JioStar's advertiser-facing presence, showcase properties, sponsor wins and campaign successes, and engage brand marketers, agencies and decision-makers.
• Plan and manage paid social campaigns, particularly on LinkedIn, to extend reach among advertiser decision-makers, and measure effectiveness using KPIs such as reach, engagement and lead quality.
• Plan and manage merchandise distribution.
• Manage content hosting, bespoke content marketing and promotions, tailored to B2B audiences and platforms.
• Create ad unit mocks for sales pitches and client presentations.
• Brief designers on behalf of the entire Ad Sales Team, maintain due diligence and ensure timely delivery of jobs.
• Plan and manage events for advertisers and sponsors, extending their reach through B2B social channels before, during and after.

What you'll need

• Work experience of 6-8+ years in marketing in media and entertainment industry (TV and Digital) with B2B exposure.
• Bachelor's Degree or MBA from a reputed institute.
• Understanding of B2B marketing, social media strategy and content execution.
• Understanding of LinkedIn and other social media platforms from a B2B marketing perspective, including content strategy, audience engagement, platform-specific formats and reaching advertiser and marketing decision-makers.
• Ability to translate business priorities into impactful marketing communication.
• Ability to measure campaign effectiveness against defined KPIs and derive actionable insights.

Details

• Location: Mumbai.