Marketing Manager

Overview

Lead the development and execution of joint marketing strategies and programs with Cisco's channel partners for India, driving partner engagement, demand generation and co-marketing initiatives that accelerate pipeline growth and revenue.

What you'll do

• Build annual and quarterly co-marketing plans with tier-1 channel partners to drive shared pipeline and revenue goals.
• Design, launch and optimize through-channel marketing automation campaigns, digital programs and localized events.
• Create partner toolkits, co-branded collateral, email templates and product launch playbooks.
• Oversee and optimize the partner portal as a central hub for marketing resources, DGI (Demand Gen Incentive) requests and asset distribution.
• Manage and track co-op and Market Development Funds (MDF), ensuring efficient allocation and high ROI on partner investments.
• Track and report on KPIs including partner-sourced pipeline, program engagement, conversion rates and ROI.
• Align closely with Channel Sales / Partner Account Managers (PAMs), product marketing and field marketing teams.

What you'll need

• Bachelor's degree in Marketing, Business Administration or a related field.
• 10-12 years of experience in B2B technology marketing, with at least 8 years focused on channel marketing, partner ecosystems or alliances.
• Strong familiarity with B2B technology ecosystems, including SaaS, cloud, infrastructure or enterprise IT solutions.
• Proficient in CRM systems such as Salesforce and marketing automation platforms.
• Excellent interpersonal and presentation skills, with proven ability to manage external partner relationships and align cross-functional teams.
• Skilled in project management to drive marketing initiatives and meet business goals.

Details

• Location: Gurgaon, India.