Head of SMB Segment Marketing

Overview

Lead one or more teams of segment marketing professionals, owning go-to-market marketing plans, the GTM OPEX budget, segment KPIs and a sales intelligence dashboard for the SMB segment.

What you'll do

• Oversee one or more teams of segment lead marketing professionals, directing their day-to-day activities including staffing, workflow and budget.
• Oversee the development of marketing plans in partnership with the global marketing function and go-to-market marketing functions.
• Guide the development of multiple marketing plans aligned with business priorities, goals and strategic framework by business unit and category.
• Drive execution of the go-to-market OPEX budget by conducting risk and opportunity assessments and identifying investment opportunities.
• Oversee the development of RAD marketing objectives and strategy for specific segments or verticals.
• Lead the establishment and monitoring of key performance indicators (KPIs) to measure the success and effectiveness of segment-specific initiatives.
• Guide the design and development of a sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.
• Apply expert subject matter knowledge, shape the knowledge base across businesses, functions or regions, and provide strong leadership, driving change initiatives and monitoring performance goals.
• Perform talent management responsibilities including recruitment, performance management, coaching and career development.

What you'll need

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline, or commensurate work experience or demonstrated competence.
• Typically 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, sales or a related field.

Nice to have

• Preferably in marketing, sales or a related field.

Details

• Location: Gurugram, Haryana, India.
• Employment type: Full time.
• Schedule: Marketing; no shift premium (India).
• Travel: not stated.
• Relocation: not stated.