College Marketing Representative, Atlanta - The Orchard

Overview

Paid part-time College Marketing Representative for The Orchard, serving as a campus advocate for the artists the company distributes, promoting 10–20 artists each month through digital and in-person marketing in Atlanta.

What you'll do

• Organically create awareness of The Orchard's artists by cultivating authentic relationships with campus and local influencers, including college radio, student organizations, newspapers, and community media, to unlock reviews, radio plays, interviews, and exposure.
• Maintain a local social media presence promoting the artists you work with, using digital assets supplied to you and creating your own content.
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Research appropriate online sites, forums, and networks for the 18–24 demographic for each artist.
• Research and attend local and campus events that will best facilitate the promotion of the artists.
• Attend artists' shows to hand out promotional tools and get feedback from fans.
• Lead listening events and organize campus activations.
• Submit a detailed report on marketing successes and initiatives for each campaign you run.

What you'll need

• Currently enrolled as an undergraduate student at a 4-year university in Atlanta with a minimum of 2 years left before graduation.
• Ability to manage your own hours and be accountable for assigned work.
• Passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business and marketing.
• Understanding of social media marketing, awareness of current trends, and an active presence creating content on TikTok, Instagram, X, and YouTube.
• Availability of 20 hours per week.
• Well-written, well-spoken, a team player, and an excellent communicator.
• Transportation and residence within 30 minutes of Atlanta.
• Flexible schedule for team conference calls and tour coverage.

Details

• Location: Atlanta; the source ATS location line reads United States, Remote.
• Paid part-time position.
• Flexible schedule for team conference calls and tour coverage.