College Marketing Representative, Houston - The Orchard

Overview

Paid part-time role promoting Sony Music Entertainment's The Orchard artists through digital and in-person marketing across your campus and college town.

What you'll do

• Cultivate authentic relationships with campus and local influencers, including college radio, student organizations, newspapers and community media, to unlock reviews, radio plays, interviews and exposure.
• Maintain a local social media presence promoting the artists you work with, using supplied digital assets and creating your own content.
• Implement in-person marketing initiatives at record stores, lifestyle shops and on campus.
• Research appropriate online sites, forums and networks for the 18-24 year old demographic for each artist.
• Research and attend local and campus events that will best facilitate promotion of the artists.
• Attend artist shows to hand out promotional tools and get feedback from fans.
• Submit a detailed report on marketing successes and initiatives for each campaign.

What you'll need

• Currently enrolled as an undergraduate student at a 4-year university in Houston, with a minimum of 2 years left before graduation.
• Able to manage your own hours and be accountable for assigned work.
• Passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business and marketing.
• Understanding of social media marketing, staying current on trends, and an active presence creating content on TikTok, Instagram, X and YouTube.
• Availability of 20 hours per week.
• Well-written, well-spoken, a team player and an excellent communicator.
• Transportation and living within 30 minutes of Houston.
• Flexible schedule for team conference calls and tour coverage.

Nice to have

• Not specified as preferred in the posting.

Details

• Location: Houston, United States (remote-listed in ATS).
• Paid part-time employment.
• Commitment of 10-20 artists promoted each month.
• Perks include real-world music industry experience, creative expression through local channels, inside information for outreach, free tickets to artist shows and possible meet and greet passes.