College Marketing Representative, Philadelphia - The Orchard

Overview

A paid part-time role promoting Sony Music Entertainment's The Orchard artists through campus and local marketing, community engagement and social media.

What you'll do

• Organically create awareness of The Orchard's artists by cultivating authentic relationships with key campus and local influencers, including college radio, student organizations, newspapers and community media, to unlock opportunities for reviews, radio plays, interviews and exposure.
• Maintain a local social media presence that promotes the artists you work with, using digital assets supplied to you and creating your own content.
• Implement in-person marketing initiatives at record stores, lifestyle shops and on campus.
• Research appropriate online sites, forums and networks for the key 18-24 year old demographic for each artist.
• Research and attend local and campus events that will best facilitate the promotion of the artists.
• Attend the artists' shows to hand out promotional tools and get feedback from fans.
• Submit a detailed report on marketing successes and initiatives for each campaign you run.
• Each month, promote 10-20 artists through a mix of digital and in-person marketing across your campus and college town, including leading listening events and organizing campus activations.

What you'll need

• Currently enrolled as an undergraduate student at a 4-year university in Philadelphia, with a minimum of 2 years left prior to graduation.
• Able to manage your own hours and be accountable for assigned work.
• Passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business and marketing.
• Understanding of social media marketing, staying current on trends, and an active presence creating content on TikTok, Instagram, X and YouTube.
• Availability of 20 hours per week.
• Well-written, well-spoken, a team player and an excellent communicator.
• Transportation and living within 30 minutes of Philadelphia.
• Flexible schedule for team conference calls and tour coverage.

Details

• Paid part-time position.
• Location: United States, remote.
• Availability of 20 hours per week.