Events Marketing Manager

Overview

Lead StarRez's North American in-person and virtual Housing Fair program for College Pads, from planning through execution and post-event reporting, with a focus on growing student attendance.

What you'll do

• Own the annual planning of the North American in-person and virtual Housing Fair program, including event calendars, timelines, priorities and key milestones.
• Manage Housing Fair registrations and maintain accurate event details, deadlines, staffing requirements and participation information.
• Partner with Sales, Customer Success, Community Relations, Product Marketing and other teams to align event participation with business and customer goals.
• Coordinate StarRez employee staffing and develop clear pre-event communications, schedules, logistics and expectations.
• Manage Housing Fair budgets, forecast expenses and track event costs against plan.
• Build and maintain relationships with Housing Fair organizers, campus partners, vendors and internal stakeholders.
• Manage end-to-end logistics for in-person and virtual Housing Fairs, including registrations, signage, giveaways, event materials, shipping, tracking, inventory and virtual event setup.
• Serve as the primary point of contact for Housing Fair organizers and internal stakeholders throughout the event lifecycle.
• Ensure employees attending Housing Fairs are prepared with the information, materials, objectives and resources needed for successful execution.
• Maintain accurate inventory and coordinate the timely shipment and return of event materials.
• Ensure a consistent, professional and engaging brand experience across all Housing Fairs.
• Track event participation, attendance, costs, engagement and other key performance metrics and provide post-event reporting.
• Identify and implement process improvements that make the Housing Fair program more efficient, consistent and scalable.
• Develop and execute strategies to increase student awareness, adoption and attendance at Housing Fairs, with a focus on the college student demographic.
• Partner with participating institutions and internal teams to promote Housing Fairs directly to students before and during events.
• Explore new marketing channels, promotional tactics, incentives, partnerships and engagement strategies to increase student participation.
• Use attendance trends, engagement data, student feedback and event performance to identify opportunities to improve the Housing Fair experience and drive year-over-year growth.
• Develop best practices and repeatable promotional strategies that participating institutions can use to increase student awareness and attendance.
• Evaluate new event formats, experiences and technologies that can make Housing Fairs more accessible, relevant and engaging for college students.
• Establish and track measurable goals for Housing Fair growth, including student registrations, attendance, engagement and adoption across participating institutions.

What you'll need

• 2+ years of experience in event planning, event marketing, field marketing, tradeshow coordination or a related role.
• Demonstrated ability to manage a high volume of events or projects simultaneously.
• Experience coordinating event logistics, including registrations, shipping, inventory, staffing and event materials.
• Ability to think strategically to grow attendance and engagement at fairs.
• Strong project management, organization and attention to detail.
• Experience managing event budgets, expenses and vendors.
• Excellent written and verbal communication skills.
• Ability to work independently while collaborating effectively across multiple teams.
• Ability to travel domestically as required.

Nice to have

• Experience managing university, campus, student-facing, housing or community events.
• Experience with VFairs Platform or similar virtual event platform.
• Experience developing processes that make high-volume event programs more efficient and scalable.
• Strong problem-solving skills and ability to adapt to changing priorities.
• Ability to build positive relationships with internal stakeholders and external partners.

Details

• Location: Remote, United States.
• Travel: Up to 30% domestic travel.
• Reports to the Director, Corporate Marketing.
• Eligible for performance-based bonus opportunities in addition to base salary.
• Salary range: $70,000 to $85,000 USD.
• Full benefits including health care, paid time off, life insurance and 401k plan with company match for eligible team members.