Converter Sales Specialist, Pune

Overview

Converter Sales Specialist responsible for driving profitable growth in an assigned territory through new customer acquisition, wallet share expansion with existing accounts, and application-based solutions for Converters and end customers.

What you'll do

• Achieve monthly, quarterly and annual revenue and product mix targets.
• Drive new business development through prospecting, lead conversion and pipeline management.
• Execute account plans and opportunity strategies aligned with OP and OLCG goals.
• Conduct regular customer visits, technical demos, trials and joint application development.
• Identify customer needs and recommend adhesives and tapes solutions that improve process efficiency.
• Coordinate with technical service and application engineers to ensure successful trials and adoption.
• Manage territory coverage, call cycles and visit frequency to maximize reach and productivity.
• Maintain a healthy opportunity funnel with accurate stage definitions, value and probability.
• Use the designated CRM for lead tracking, meeting notes, action plans and forecasting.
• Prepare and negotiate proposals within pricing and discount guardrails.
• Ensure on-time invoicing, collections and DSO adherence; resolve billing and payment issues proactively.
• Monitor competitor activity, market trends and customer risks; update counter-strategy plans.
• Partner with marketing for Ad Merch programs, campaigns and promotion-led demand generation.
• Collaborate with supply chain for stock allocations, backorder mitigation and aged inventory liquidation.
• Align with finance on credit limits, CIR impacts and budget adherence.
• Adhere to company policies on ethics, safety, EHS, trade compliance and documentation.
• Maintain accurate records of trials, approvals, contracts and regulatory requirements.

What you'll need

• Bachelor's degree in engineering, Science or Business (Mechanical, Chemical or Production preferred) or equivalent experience.
• 3–7 years of field sales experience in industrial or B2B (adhesives, tapes, industrial consumables or related).
• Proven track record in solution selling, negotiation and closing.

Nice to have

• Converter business experience.
• Experience with OEMs, Converters and key accounts in automotive, electronics, packaging, construction or general manufacturing.
• Hands-on exposure to process lines (e.g., lamination, assembly, die cut, bonding); understanding of substrates and surface prep.
• Proficiency with CRM (e.g., Salesforce), Excel and data-driven forecasting.

Details

• Field-intensive role with approximately 50–70% travel within territory.
• Customer site work may require PPE and adherence to plant safety norms.
• Early starts or late visits as per customer production schedules.