Creative Strategist

Overview

Own the big creative ideas that make Emergent's AI coding products impossible to ignore, sitting at the intersection of brand, growth, and content.

What you'll do

• Own creative strategy end-to-end: develop campaign concepts, content IPs, and format innovations that bring Emergent's positioning to life across organic social, paid, video, and in-product surfaces.
• Turn product truths and customer insights into big ideas, deeply understanding Emergent's platform, AI products, and the vibe coding ecosystem.
• Lead creative development for major campaigns and launches, from brief and concept through execution, working hand-in-hand with copywriters, designers, and video creators.
• Build a repeatable creative testing engine for paid and organic: form hypotheses, ship variants, read the data, and double down on what works.
• Research trends, communities, culture, and competitor creative to keep Emergent ahead of the curve and spot whitespace others miss.
• Use AI tools aggressively across research, ideation, scripting, and production to multiply the volume and quality of creative output.
• Partner across teams: work with Product Marketing on messaging, Growth on funnel and channel performance, and Brand and Content on craft and consistency.

What you'll need

• 8+ years in creative strategy, brand strategy, or creative-led marketing at a high-growth tech company, agency, or media brand.
• A portfolio of campaigns or content IPs that shipped and performed.
• A big-idea thinker who can also execute, moving fluidly from insight to concept to brief to finished asset.
• Fluent in internet culture, able to deconstruct what makes creative work on LinkedIn, X, YouTube, and short-form video.
• Data-informed and opinionated, forming a point of view, pressure-testing it against performance, and iterating without ego.
• Adopts and applies AI into daily workflows to multiply impact and output.
• Comfortable with technical concepts, including how AI agents work well enough to make them the hero of a story.
• Self-driven and proactive, able to run multiple workstreams on tight deadlines.
• Cares deeply about craft across copy, visuals, and storytelling, down to the frame, the hook, and the headline.

Details

• Location: Bengaluru.