Custom Software Engineering Analyst

Overview

Work on marketing operations and campaign management, using Marketo, SQL, email marketing, and responsive HTML email development to plan, execute, track, and analyze direct marketing campaigns.

What you'll do

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance through functional and technical expertise across Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services.
• Create and design Digital Marketing Ads Promotion.
• Plan, execute, track, and analyze direct marketing campaigns across the lifecycle from inception to launch to evaluation of results.
• Analyze and solve lower-complexity problems.
• Interact with peers within Accenture before updating supervisors.
• Work as an individual contributor as part of a team, with a focused scope of work.

What you'll need

• Any Graduation.
• 3 to 5 years of experience.
• In-depth knowledge of Marketo and SQL functionalities.
• Proficiency in configuring and customizing Marketo and SQL components, including dynamic content, snippets, tokens, and program templates.
• Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
• Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SQL and campaign execution.
• Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients.

Details

• The role may require working in rotational shifts.
• The role provides moderate-level instruction on daily work tasks and detailed instructions on new assignments.
• Decisions impact your own work and may impact the work of others.
• The role may involve limited exposure to clients and Accenture management.