Demand Generation Lead

Overview

Demand Generation Lead / GTM Engineer, Paid Search to build and iterate Oliv.AI’s Google Ads and paid search motion for B2B SaaS pipeline.

What you'll do

• Own Google Ads end-to-end across keyword research, competitor research, campaign structure, ad copy, and landing page angles.
• Build and run a Google Ads experimentation roadmap with small tests and weekly improvements based on learning.
• Set up, monitor, and improve conversion tracking across Google Ads, GA4, Google Tag Manager, CRM, and reporting tools.
• Analyze funnel performance from impressions through revenue and diagnose where it breaks.
• Collaborate with RevOps and Sales to connect campaign data with pipeline quality.
• Translate paid search learnings into broader GTM insights and document repeatable plays.

What you'll need

• 4+ years of hands-on experience across growth marketing, demand generation, paid search, GTM operations, or B2B SaaS acquisition.
• Strong hands-on expertise in Google Ads, especially Search.
• Experience marketing B2B SaaS, AI, SalesTech, MarTech, RevOps, or similar software products.
• Ability to personally build, launch, analyze, and improve campaigns without depending on an agency.
• Understanding of ICP, buyer intent, funnels, CPL, CAC, SQLs, opportunities, pipeline, and ROI.
• Familiarity with GA4, Google Tag Manager, HubSpot, Salesforce, or similar tools.
• Comfort working with limited budgets via disciplined experimentation.

Details

• Work mode: Remote, India.