Digital Acquisition Ld Analyst – C13

Overview

Digital Acquisition Ld Analyst at Citi, a strategic, recognized technical authority in digital acquisition who influences campaign decisions and advises the business on marketing and testing.

What you'll do

• Influence decisions regarding vendor/agency selection, development of creative assets, and channel testing strategy
• Advise the business on which products should be marketed or tested and on test design
• Manage a marketing budget and agency and vendor relationships
• Develop campaign strategies and own acquisition forecasting and performance reporting for campaigns
• Be accountable for achieving campaign and business goals
• Manage media buying relationships with advertising partners, ad networks and publishers
• Execute campaign management across existing programs
• Lead pricing negotiations and execute media buying contracts for new initiatives
• Optimize creative, messaging and acquisition landing pages to generate business results tied to KPIs
• Oversee quality assurance of ad copies, landing pages and sitelinks pre and post launch
• Document and manage quality assurance and record retention as per the process manual for quarterly business audit
• Manage and track monthly budget and performance to ensure key performance indicators are met month over month
• Assess risk in business decisions, driving compliance with applicable laws, rules and regulations and Citi policy, and escalate, manage and report control issues with transparency

What you'll need

• 6-10 years of experience in a digital marketing role having acted as an influencer
• Basic commercial awareness
• Developed communication and diplomacy skills to guide, influence and convince colleagues and occasional external customers
• Bachelor's/University degree

Nice to have

• Experience in online paid media, SEO and SEM
• Master's degree

Details

• Location: Mumbai, Maharashtra, India
• Employment type: Full time
• Job family: Digital & Social Media Marketing (Marketing job family group)