Digital Marketing Lead Analyst – C13

Overview

A strategic Digital Marketing Lead Analyst who stays current in the field, contributes to directional strategy, and serves as recognized technical authority for an area of the business, guiding and influencing colleagues and occasional external customers.

What you'll do

• Ensure all campaigns are executed within the business framework and that identified issues are managed across functions and lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop Journey marketing processes to optimize the engagement model between Digital Marketing and Journey teams.
• Review marketing strategies, plans and creative with Journey leads at critical phases of the process.
• Socialize Journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment.
• Monitor and report on digital customer experience issues that impact marketing, and create action plans with Journey Owners to resolve them.
• Proactively identify customer experience pain points and opportunities.
• Recommend innovative and creative ways for marketing to drive adoption of new Mobile App functionality.
• Partner with the Mobile/Digital Container team to build marketing infrastructure and capabilities that drive improved marketing performance.
• Ensure projects are effectively planned, managed and monitored.
• Partner across the organization with cross-functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control and compliance.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership.
• Appropriately assess risk when business decisions are made, driving compliance with applicable laws, rules, regulations and Policy, and escalating, managing and reporting control issues with transparency.

What you'll need

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management.
• Project Management skills.
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Experience working with creative agencies for creative development, or understanding of the creative agency process.
• Highly capable in driving change and innovation to deliver growth.
• Bachelor's/University degree.

Nice to have

• Digital experience and analytic background.
• Master's degree.

Details

• Location: Mumbai, Maharashtra, India.
• Employment type: Full time.
• Other job-related duties may be assigned as required.