Freelance Web Designer: DTC Shopify

Overview

KittySpout is hiring a freelance web designer to revamp and upgrade the websites of its two premium DTC pet brands. This is not a rebrand: the designer builds on current branding to make the look and feel more unique, elevated and distinctive, while every page is designed to convert.

What you'll do

• Review both sites, brand guidelines and competitors, and present 2-3 web directions per brand within the first two weeks.
• Build a web design system in Figma for both brands (type, colour, spacing, components and section templates), mobile first, keeping each brand clearly distinct.
• Design 8-10 signature sections per brand (for example hero, product benefits, social proof, comparison, bundles and brand story) for mobile and desktop.
• Design every section with a clear visual hierarchy, one main action, benefits and proof high on the page, and fast, thumb-friendly mobile layouts.
• Check built pages against the design before launch and launch major sections as split tests with the CRO Lead.
• Hand over clean Figma files, simple usage rules (do's, don'ts and examples), assets and a short walkthrough so the team can extend the system with AI, and review the first new sections built from the system.

What you'll need

• 5+ years designing websites.
• Portfolio of live ecommerce sites (ideally Shopify) that show real taste and creativity.
• Experience elevating established ecommerce brands to be more premium and distinctive without losing what already works.
• Very experienced designing with AI image, layout and site-building tools.
• Ability to build design systems in Figma that developers and AI tools can extend without guessing.
• Conversion-led design knowledge (hierarchy, proof, clear calls to action, speed).
• Strong in Figma and mobile-first design.
• Fluent in English.
• Available to start within the next few weeks and turn feedback around fast.

Nice to have

• DTC or pet brand experience.

Details

• Fully remote, freelance, ongoing.
• First project is about 40-80 hours over 4-8 weeks, with more design work afterwards.
• Paid test: one real section for one brand, paid at the hourly rate.
• Rate: USD $35-$70 per hour, based on experience and portfolio; invoiced monthly for hours logged.