Shopify Brand & Web Designer

Overview

KittySpout is hiring a freelance Shopify Brand & Web Designer, fully remote and ongoing, to revamp and upgrade the websites of its two premium pet DTC brands. The work builds on current branding to make the look more unique and elevated while keeping every page designed to convert.

What you'll do

• Review both sites, brand guidelines and competitors, and present 2-3 web directions per brand within the first two weeks.
• Build a mobile-first web design system in Figma for both brands (type, colour, spacing, components and section templates), keeping each brand clearly distinct.
• Design 8-10 signature sections per brand (for example hero, product benefits, social proof, comparison, bundles and brand story) for mobile and desktop.
• Design every section to convert, with clear visual hierarchy, one main action, benefits and proof high on the page, and fast, thumb-friendly mobile layouts.
• Launch major new sections as split tests with the CRO Lead, and check built pages against the design before launch.
• Hand over clean Figma files, simple usage rules (do's, don'ts and examples), assets and a short walkthrough so the team can extend the system with AI, and review the first new sections they build.

What you'll need

• 5+ years designing websites.
• Portfolio of live ecommerce sites (ideally Shopify) showing real taste and creativity.
• Experience taking established ecommerce brands and making their sites more premium and distinctive without losing what already works.
• Very experienced designing with AI image, layout and site-building tools.
• Ability to build Figma design systems clear enough for developers and AI tools to extend without guessing.
• Knowledge of conversion-led design (hierarchy, proof, clear calls to action, speed) and CRO principles.
• Strong in Figma and mobile-first design.
• Fluent in English.
• Available to start within the next few weeks and able to turn feedback around fast.

Nice to have

• DTC or pet brand experience.

Details

• Fully remote.
• Freelance and ongoing; the first project, a full website revamp, is about 40–80 hours over 4–8 weeks, with more design work after it.
• Invoiced monthly for hours logged.
• Hourly rate USD $35 – $70, based on experience and portfolio.
• Hiring process: application and portfolio review, paid test (one real section at your hourly rate), final interview, project kickoff.