Group Manager - Media Planning

Overview

Lead offline media planning and strategy across key client accounts, with strong expertise in TV, Print and Radio, client management and team leadership.

What you'll do

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

What you'll need

• 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.

Nice to have

• MBA/PGDM in Marketing, Mass Communication or a related field.

Details

• Location: Bangalore.
• Brand: Carat.
• Full time, permanent.