Senior Account Planner

Overview

VML is seeking a Senior Account Planner based in Bangalore to lead brand strategy and client relationships for leading brands.

What you'll do

• Ideate and articulate strategic pathways in service of a brand across media.
• Capture consumer insights and knowledge for relevant categories.
• Navigate the account planning mandate for assigned brands by being wired into the brand's category, business and consumer.
• Understand consumer behaviour and analyse a range of information in detail, including demographics, socioeconomics and market dynamics for projects.
• Collaborate in brainstorming and briefing sessions with internal teams to inspire creative and advertising work.
• Attend to consumer interactions, conduct dipsticks and commission research to arrive at advertising strategies.

What you'll need

• Graduate or post-graduate degree.
• 3 to 7 years of experience in a strategy and planning role with mainline or integrated advertising.
• A curious mind and a keen problem-solver using research and data insights to derive solutions.
• Detail-oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong intra-personal organizational skills.

Nice to have

• Understanding of the pulse of the consumer, their consumption pattern of brands and the influencing factors.

Details

• Location: Bangalore.
• Hybrid work approach, with teams in the office an average of four days a week.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.