Growth Marketing Manager - SFOs

Overview

Growth Marketing Manager for the Single Family Office (SFO) segment, owning performance marketing and account-based marketing to drive pipeline growth for this audience.

What you'll do

• Drive SFO demand generation and pipeline growth by building and executing marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment.
• Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market.
• Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.
• Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks.
• Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's subject matter expert on how these can be leveraged across growth campaigns.

What you'll need

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in B2B marketing, preferably in the financial technology, wealth management, or software industry.
• Proven experience leading and driving performance marketing, demand generation, or account-based marketing (ABM) programs.
• Strong project management skills, specifically managing multiple growth marketing initiatives simultaneously.
• Excellent communication skills and the ability to build interpersonal connections with internal sales collaborators and external stakeholders.
• Creative problem solver with a strategic perspective and a data-driven approach.
• Proficiency in marketing automation tools, CRM systems, and analytics.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Legally authorized to work in the United States for any employer without requiring current or future visa sponsorship, and authorized to begin work in the U.S. on the first day of employment.

Nice to have

• MBA.

Details

• Location: Remote, USA.
• Base salary range: $94,000 to $148,000 USD (base salary only; compensation also includes bonus, equity, and benefits).
• Starting pay is determined by role, job-related skills, experience, qualifications, work location, and market conditions.