Head of Marketing Performance (SVP)

Overview

Lead the product vision, strategy and roadmap for Marketing Performance within the WPP Open platform, covering measurement, attribution and reporting capabilities.

What you'll do

• Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, aligned with WPP's business goals and client needs.
• Conduct market research, competitive analysis, and client needs assessment to build differentiating products.
• Translate complex business problems and client challenges into clear product requirements and features with a strong emphasis on holistic performance measurement.
• Develop and execute a strategy to integrate, harmonize, and evolve existing performance measurement and reporting products into a unified, AI-enabled WPP Open offering, moving from customization to configurability.
• Lead, inspire, and mentor multi-disciplinary 'full-stack' teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering ownership, innovation, and continuous improvement.
• Set OKRs and performance metrics for the Marketing Performance product area and team members, ensuring KPIs track adoption, impact, and performance.
• Own a significant operating and capital expenditure budget for the Marketing Performance product area.
• Define and manage product commercials for the portfolio, including pricing strategy, revenue forecasting, and profitability analysis, in partnership with commercial teams.
• Prioritize ruthlessly to maximize business value, simplifying the product portfolio and rationalizing product priorities.
• Collaborate with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to deliver a unified platform vision.
• Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs and ensure product-market fit and adoption.
• Communicate product strategy, roadmap, and progress to senior leadership, stakeholders and internal teams.
• Oversee the full product lifecycle from discovery through development, launch, and post-launch iteration using agile and iterative development.
• Ensure timely delivery of high-quality, scalable products that meet defined requirements, performance standards, and WPP Open architectural principles.
• Define and monitor KPIs for product success, optimizing based on data and user feedback.
• Maintain deep expertise in marketing performance measurement, including MTA, MMM, media mix optimization, incrementality testing, and experimentation design such as geo-experimentation.
• Lead the application of AI and agentic tooling to enhance performance reporting, diagnostics, automated analytics outputs (e.g. Post Campaign Analyses), and recommendations, evolving toward conversational data analytics.
• Identify and evaluate emerging technologies and trends in data architecture, analytics and AI to keep WPP Open at the forefront of marketing performance innovation.
• Serve as the subject matter expert on Reporting & Analytics data and technology, supporting client pitches and fostering thought leadership.

What you'll need

• 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g. SVP, VP) managing multiple product teams.
• Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain.
• Proven track record of bringing complex, data-driven, and AI-enabled products from concept to market.
• Extensive experience leading product teams through significant organizational change, mergers, or integrations.
• Strong understanding and application of modern agile product development methodologies.
• Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios.
• Proven experience managing global product rollouts and supporting a large, diverse client base (e.g. 1000+ clients across multiple markets).
• Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared and Owned media is measured, and the ability to turn this into a product vision and roadmap.
• Deep expertise in advanced measurement techniques including Marketing Mix Modeling (including methodologies such as Bayesian), Multi-Touch Attribution, incrementality testing, and marketing experimentation.
• Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges.
• Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics, particularly for marketing data.
• Exceptional leadership, team-building, and people management skills, with a passion for mentoring diverse talent.
• Superior verbal and written communication skills, able to articulate complex technical and strategic concepts to technical, business, executive and client audiences.
• Strong influencing, negotiation, and conflict resolution abilities.
• Proven ability to navigate and excel within a fast-paced, multi-market, matrixed global organization.
• Exceptional strategic thinking and complex problem-solving abilities, with the capacity to articulate a clear, long-term vision.
• Highly analytical and data-driven, making informed decisions based on market insights, user data, and business objectives.
• A proactive, independent, and adaptable leader with a strong sense of ownership, thriving in demanding, fast-paced environments.

Details

• Location: Gurugram, Haryana, India.
• Hybrid working, with teams in the office around four days a week.