I&F Decision Science Practitioner Specialist

Overview

Work as part of the Marketing Operations team to help clients drive better business outcomes through digital analytics, performance measurement, and data-driven insights. Lead end-to-end marketing analytics delivery across tagging, tracking, GA4, and campaign performance, while improving the speed, accuracy, and scalability of analytics delivery.

What you'll do

• Manage end-to-end campaign performance reporting, tying KPIs to commercial outcomes.
• Manage task intake for analytics and reporting requests, understand business needs, and translate them into structured briefs with clear scopes and timelines.
• Lead end-to-end analytics delivery across tagging validation, data accuracy checks, dashboard creation, and campaign performance reporting.
• Ensure high-quality tagging implementation by troubleshooting tracking issues, validating variables and dimensions, debugging discrepancies, and coordinating fixes with client and technology teams.
• Act as the single point of contact for analytics and insights requests, prioritizing workstreams and ensuring timely, high-quality delivery.
• Oversee GA4 implementation governance, ensure standardized event structures, maintain documentation, and guide teams on measurement best practices.
• Build and review dashboards and reports using GA4, GMP, Adobe, social, and media platforms to provide business-ready insights and clear recommendations.
• Maintain data hygiene, enforce measurement frameworks, and drive adoption of tagging and reporting governance standards.
• Present insights and performance read-outs to senior stakeholders, connecting data to strategic and actionable recommendations.
• Build cross-functional relationships across creative, media, product, and technology teams to align measurement priorities.
• Mentor and guide junior analysts, review deliverables, coach on problem solving, and support skill development.
• Identify opportunities for process automation and analytics productization across tagging QA, reporting, and insights workflows.
• Support strategic planning by identifying trends in digital behavior, media effectiveness, and customer journeys.

What you'll need

• Any graduation.
• 7 to 11 years of experience.
• Experience in digital analytics, martech, or performance insights roles, including 1 to 2+ years leading teams and managing multi-stakeholder delivery environments.
• Strong expertise across GA4, Adobe Analytics, Adobe Audience Manager, and Adobe Target.
• Familiarity with Salesforce, Sprinklr, Power BI, and other enterprise analytics tools.
• Solid hands-on knowledge of tagging, tracking, data layers, GTM, floodlights, pixels, and troubleshooting implementation issues.
• Ability to interpret data trends, build clear narratives, and develop actionable insights for marketing and business teams.
• Experience with campaign measurement, media performance analysis, and KPI frameworks across paid channels.
• Familiarity with data engineering concepts such as data flows, parameters, variables, dimensions, and issues impacting data quality.
• Ability to influence senior decision-makers, manage expectations, and navigate conflict across organizational layers and functions.
• Leadership capabilities with a strong drive for results and clarity, ability to work through ambiguity, and ability to manage pressure in fast-paced, high-stakes environments.
• Strong project management skills, including the ability to manage multiple concurrent workstreams, plan ahead, collaborate across teams, and ensure quality control.
• Excellent written and verbal communication skills with demonstrated experience presenting insights to senior stakeholders.
• Attention to detail and ability to work in high-pressure environments with tight timelines.
• Experience with BI tools such as Looker Studio, Power BI, and Tableau for dashboard creation and automation.
• Exposure to Adobe Analytics, GMP (CM360, DV360), Meta/Google Ads reporting, or other analytics ecosystems.
• Experience with QA tools such as Tag Assistant, Observe Point, and Charles/Fiddler, version control, documentation, and data governance.
• Familiarity with process improvement frameworks and best-practice development for measurement operations.
• Experience working with globally distributed teams and multi-market stakeholders.

Details

• Location: Gurugram.