I&P GN - Song – Marketing- Consultant - Process Excellence-PE

Overview

Consultant role in Accenture's I&P Global Network (SONG) practice, leading marketing transformation and process excellence workstreams that redesign how marketing work gets done, with AI-enabled and agentic ways of working.

What you'll do

• Lead workstreams independently, facilitate client discussions, and convert analysis into implementation-ready recommendations.
• Assess marketing trends, customer and channel shifts, and peer practices to identify process reinvention opportunities across acquisition, engagement, loyalty, content, media, CRM, social, search, operations and measurement.
• Lead capability and process diagnostics and benchmarking to identify performance gaps, pain points, control issues and duplication.
• Build data-driven assessments and executive-ready insights using AI-assisted analysis and visualization tools.
• Lead future-state marketing process and operating model design, covering AI integration points, workflow automation, decision rights, governance, human-machine interaction, platform enablement, measurement and workforce adoption.
• Lead client discovery workshops and stakeholder interviews, facilitate co-creation across client teams, and present recommendations to senior client stakeholders.
• Connect future-state marketing processes to MarTech/AdTech platforms and delivery realities.
• Develop change-impact assessments covering roles, skills, governance, ways of working and adoption.
• Build and maintain marketing process playbooks, redesign methods, benchmarks and reusable assets; contribute to proposals and thought leadership; and coach junior practitioners.
• Embed Agent Experience (AX) Design principles into process specifications, defining AI agent roles, autonomy levels, decision boundaries, controls, escalation triggers and human-agent handoffs.
• Identify practical agentic use cases across marketing planning, insight generation, content and campaign operations, optimization, measurement and reporting, with appropriate controls and governance.

What you'll need

• Marketing Process Redesign, Marketing Operating Model Transformation, AI & Automation Integration and Client Consulting skills.
• 2-8 years of experience in process excellence, marketing transformation, functional consulting, or management consulting, with increasing independence across engagements.
• Demonstrated ability to lead client workstreams, conduct capability and current-state process assessments, facilitate workshops, and present future-state recommendations to senior stakeholders.
• Strong understanding of marketing operating models and processes across two or more areas such as campaign management, content operations, media, CRM, social and influencer marketing, search, MarTech, or measurement.
• Working knowledge of how AI, automation and agentic solutions can be integrated into marketing processes, including operating model and governance implications.
• Experience with process mapping, benchmarking, change-impact analysis and business case development.
• Strong communication, workshop facilitation and client relationship skills.
• Ability to connect customer and growth outcomes with marketing process, operating model, technology, data, AI, governance, measurement and adoption requirements.
• Experience in fast-paced, matrixed, global consulting environments managing multiple workstreams with client-facing accountability.
• Bachelor's Degree or equivalent.

Nice to have

• Agent Experience (AX) Design, process mapping/mining, MarTech and AdTech ecosystems, and data visualization (Tableau/Power BI).
• Experience contributing to business development, proposal/RFP development, reusable assets or thought leadership, and coaching junior practitioners.
• Experience in consumer-led B2C industries, including Consumer Goods & Services, Retail, Life Sciences, Automotive, Travel, Communications & Media, or similar sectors with scaled marketing operations.
• Familiarity with process mapping or process mining tools such as Visio, Signavio, ARIS, or equivalent.
• Exposure to MarTech/AdTech ecosystems such as Adobe Experience Cloud, Salesforce, Sprinklr, Google Marketing Platform, or comparable enterprise platforms.
• Applied knowledge of Agent Experience (AX) Design principles, including agent autonomy, handoffs, escalation, controls and human oversight.
• Strong analytical skills and ability to connect process improvements to measurable marketing outcomes.
• Proactive approach to continuous learning on AI, agentic marketing, automation and marketing operating models.

Details

• Location: Gurugram.