IND Senior Analyst Digital Brand Advocate

Overview

Senior Analyst in the Digital Brand Advocate team at Lowe's India, focused on brand performance analytics and strategic partnership with suppliers and merchandising teams for online brand presence.

What you'll do

• Analyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory performance, and returns to identify performance trends and opportunity areas.
• Independently extract and compile performance data using SQL, Excel, and web analytics tools to support brand diagnostics and opportunity identification.
• Leverage inputs from CSAT, reviews, Q&A, and competitive insights to recommend improvements to the online customer experience.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment gaps, and competitive positioning.
• Support optimization of cross-sell, up-sell, and bundling strategies using data-driven analysis.
• Act as a key point of contact for assigned brand(s) regarding online SKU presentation and performance reporting.
• Contribute to presentations with supplier and merchandising partners by preparing insights, analysis, and supporting materials.
• Support execution of strategic initiatives by aligning data insights with merchant and supplier priorities.
• Ensure new and promotional items are optimized by validating data accuracy and monitoring performance.
• Assist in creating project plans and align with cross-functional teams to drive execution of assortment updates and content enhancements.
• Identify customer experience improvement opportunities across search, browse, and product content presentation.

What you'll need

• Advanced Excel proficiency
• Hands-on knowledge of SQL for data extraction and diagnostics
• Experience with Adobe Analytics or comparable web analytics platforms
• Experience with data visualization tools (Tableau, Power BI, or similar)
• Strong KPI development, funnel analysis, and root cause analysis capability
• E-commerce and digital merchandising expertise
• Vendor management and supplier relationship leadership
• SEO and online content optimization knowledge
• Structured problem-solving and data-driven decision making
• Project planning and cross-functional execution
• Executive-level communication and presentation skills
• Ability to translate analytics into clear business narratives
• Strong stakeholder management and influence skills
• Proven ownership mindset with measurable results
• Ability to lead effectively in dynamic environments
• 2+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing, E-commerce, or related field
• Bachelor's Degree in Business, Marketing, Finance, Engineering, or related field

Nice to have

• Experience with major consumer brands in digital retail environments
• Certifications in analytics tools or digital marketing platforms (optional)

Details

• Based at the on-site office in Bengaluru, India