Lead Researcher - Mixed Method

Overview

Senior Research Manager to lead mixed methods consumer research and insights projects, combining qualitative and quantitative approaches to deliver strategic recommendations for clients.

What you'll do

• Understand and share user perspectives to interpret both qualitative narratives and quantitative behaviors.
• Draw out nuanced insights during interviews, focus groups and while interpreting survey feedback.
• Synthesize large datasets and complex qualitative inputs into clear, actionable insights.
• Challenge assumptions, validate findings, and ensure methodological rigor across mixed methods.
• Build capability in mixed methods approaches within the team.
• Connect research outcomes to client objectives, market realities, and strategic decision-making.
• Build trust with clients, internal stakeholders and cross-functional teams.
• Partner effectively with analysts, designers, product managers, and other researchers.
• Maintain clear communication during project briefings, updates, and post-study discussions.
• Make insights accessible and persuasive through clear narratives and visuals.
• Proactively address issues to ensure smooth project closure.
• Drive alignment on research strategies and recommendations.
• Share ideas, foster collaboration, and encourage innovation in research practices.
• Lead primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
• Translate numbers and narratives into compelling stories that resonate with stakeholders.
• Guide the customer on the appropriate research strategy that addresses their business objectives.
• Design the discussion guide / questionnaire / research framework.
• Analyse the information and create insights / synthesize findings.
• Create reports in PowerPoint and Google Slides and design proposals / pitches for client studies.
• Act as the key point of contact for the client.
• Manage the overall project end to end.
• Guide junior researchers across qual and quant projects.

What you'll need

• 10-12 years of experience in consumer research / insights.
• Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
• Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations.
• Ability to strategically decode consumer needs, synthesizing complex ideas and communicating them through storytelling.
• Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time-bound projects.

Details

• Location: Bangalore; work from office, work from client office, or hybrid.
• Employment type: Full time, permanent.