Overview
Manager, Marketing Analytics to lead analytics for marketing measurement, A/B testing, and predictive modeling, partnering with stakeholders to drive business impact.
What you'll do
- Lead design and execution of A/B tests and campaign analytics.
- Conduct deep-dive analysis of customer journeys, marketing funnels, and portfolio performance.
- Develop predictive models for segmentation, personalization, and targeting.
- Translate analytics insights into business impact through stakeholder engagement.
- Mentor junior analysts and contribute to analytics best practices.
- Partner with marketing, finance, and data engineering to deliver robust data solutions.
- Guide the team through complex problem solving with business-focused recommendations.
What you'll need
- 8–10 years of analytical experience in consulting, analytics, or data science with a focus on marketing analytics.
- Deep knowledge of business KPIs, financials, and organizational leadership.
- Proficiency in SQL, Python, R, or SAS.
- Strong foundation in A/B testing, test-control analysis, and statistical modelling.
- Experience communicating insights clearly with executive presence.
- Experience with data visualization platforms such as Tableau or Power BI.
- Advanced Word, Excel, and PowerPoint skills.
Nice to have
- Background in banking, payments, or financial institutions.
- Experience with digital marketing, lifecycle campaigns, or customer analytics.
- Exposure to or hands-on use of GenAI tools for marketing insight generation or automation.
- Master’s degree in Data Science, Statistics, Econometrics, Marketing, or a related field.
Details
- Location: Gurgaon, India.
- Department: Analytics / Marketing Science / Data Science.
- Employment type: Full-time.
Read the full description and apply on the company’s own careers page.
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