Manager - Social Media

Overview

A global, group-level role based in Bengaluru, reporting to the Global Head of Corporate Marketing, responsible for social media and community across the InMobi Group's businesses and regions and for building a single, credible group narrative.

What you'll do

• Define and govern the InMobi Group's brand voice across platforms and regions, ensuring consistency across its businesses and across corporate, culture, and community storytelling.
• Develop recurring narratives that establish InMobi as a credible, AI-led technology company.
• Set the global social media strategy and roadmap in alignment with business, talent, and brand priorities.
• Define the role, audience, and content approach for each platform, including LinkedIn, X, YouTube, and Instagram.
• Establish LinkedIn as InMobi's primary global channel for thought leadership, innovation, leadership visibility, and employer brand.
• Build a long-form video programme covering engineering insights and leadership perspectives.
• Maintain a credible presence around industry events and conversations.
• Drive measurable growth in followers, reach, engagement, and community health across all handles.
• Partner with senior leaders and subject-matter experts to build their presence in relevant industry conversations.
• Identify and develop internal voices across engineering, product, and business functions and across regions, using a defined framework for selection and support.
• Grow Encore, InMobi's engineering community, through content, events, and thought leadership.
• Establish structured advocacy programmes that enable employees to represent the company credibly.
• Work with regional, business, talent, and engineering teams across the world to maintain a consistent group presence while reflecting local relevance.
• Coordinate content, campaigns, and events across time zones and markets.
• Lead and develop a team of content creators, designers, and video storytellers, setting priorities, workflows, and quality standards.
• Manage agency and creator partnerships.
• Evaluate and pilot new formats, platforms, creator collaborations, and AI-enabled tools.
• Define KPIs across reach, engagement, community growth, brand sentiment, and employer brand impact.
• Use analytics and social listening to refine strategy and report to senior leadership.

What you'll need

• 8+ years of experience in social media, content, or brand communications within technology, media, or high-growth environments, including at least 3 years in a team leadership role.
• Strong B2B experience, with a record of building influence among professional and technical audiences.
• Demonstrated success in growing social media handles, with measurable results in followers, reach, and engagement.
• Excellent writing and editorial skills, with a clear, intelligent, and credible voice.
• Experience in video and visual storytelling.
• Experience working with stakeholders across regions and time zones, including senior leadership.
• Strategic thinking combined with strong execution.
• Experience managing agencies and creators.
• Curiosity, courage, initiative, and accountability: the ability to act without waiting for perfect conditions and to learn quickly when an attempt does not succeed.

Nice to have

• Experience in technology, SaaS, adtech, or martech.

Details

• Location: Bengaluru.
• Global, group-level position reporting to the Global Head of Corporate Marketing.